Google Play may be a mobile request platform produced and operated by Yahoo. The aim of Google Play is to provide an interface for mobile devices to access articles through a web browser such as Google Chrome, and function functions such as browsing and searching. The name “Google Play” was derived from the “Google Android” project, going by the two founders, Larry Page and Android inventor Ice Cream Sandwich founder Joshua Schmidt. While using the acquisition of Knoll mobile marketing company, Google will now proceed to integrate the service with its existing business models, specifically Android and Gmail. To signify the deal, Google has shown several news in the Perform store which includes international currency exchange and looking functionality.

Included in the deal, Google will allow all android equipment to characteristic the Google Play Retail outlet, free of charge. This is certainly a major stage towards expanding the reach of the google app store to a larger audience across different devices and demographics, and is a substantial move forward for the future of the Google marketplace and Yahoo itself. The deal will also check out other thirdparty apps which have been compatible with the Google Play Store being offered on a free download basis to all users. Google’s objective is to associated with Yahoo Play Retailer available on a lot of devices, that can in turn, reinforce the ongoing income and user base of the android os ecosystem even more.

Google’s purchase of Knoll is further more evidence which the internet massive intends to remain expanding its influence over the mobile unit user experience. With Knoll’s acquisition, Google will be able to control Knoll’s technological expertise and content managing abilities to enhance the limits of mobile programs. By partnering with Knoll, Google should be able to gain access to an additional powerful tool to control in its attempt to extend its presence and increase the clout over the internet. The acquisition of Knoll can help Google bare cement its position as one of the leading app builders on the iOS and android platforms.